The extent jobseekers and workers feel work tasks are significant, interesting, and challenging. This also includes how well a job, career path, specific employer or industry aligns with an individual’s strengths, interests and values.
How others put this principle into practice
The San Diego Workforce Partnership uses videos to help jobseekers align employment plans with their "ikigai," exploring strengths, values, and job quality preferences while addressing skill shortages and job openings.
This job quality intervention outlines how workforce and economic agencies can use multiple approaches to help foster ikigai, or purpose and meaning in the workplace.